The Conversations Campaign earned first place at the 2022 American Advertising Federation National Student Advertising Competition (NSAC). As a member of Texas Tech University's Bullet Ad Team, I collaborated with 15 teammates to develop a fully integrated marketing campaign for Meta Quest 2.


Our team led every aspect of the campaign, including research, strategy, creative, media planning, promotions and design before presenting our work to panels of Meta employees across three rounds of competition. Winning the national championship remains one of the most meaningful milestones of my college career and laid the foundation for the strategic thinking and collaborative approach I bring to my work today.