The Conversations Campaign won first place at the 2022 American Advertising Federation’s National Student Advertising Competition. The Texas Tech Bullet Ad Team consisted of 16 talented individuals. We were presented with a client and a case brief, and from there, our team handled the research, strategy, media, creative, promotions, and design. You name it, we did it! Our client for this year was Meta Quest 2, and our campaign was judged by various panels. Throughout the 3 rounds of the competition, each panel consisted of various Meta employees. This experience taught me valuable professional skills that are sure to serve me well throughout my career.